Why is Thor 2 an important text to study?
* It has a massive marketing campaign
* Its a sequel - Why did the industry contive the franchise?
* Comic - X Media convergence
- Marvel
* It's a tent pole movie
* Global Audience - Mainly younger males
* X media - Avengers
* CGI, 3D - motion captive } Convergent Technologies
- performance captive
- special effects
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