SUMMARY

We used convergent technologies in production, distribution, marketing and exchange.
We were also introduced to tentpole moves.Tentpole movies are expected to hold up (as is the function of a tentpole) and balance out the financial performance of a movie studio or television network.
We were also prosumers. Not only did we consume information from the internet we also produced our own stuff. It was a two way process. We also learnt about cross media convergence and its similarities with synergy. Cross media convergence is different media that promote each other and usually wont exist without each other. Only media companies are allowed so teaming up with food companies such as mcdonalds wouldn't be cross media. Types of synergy are podcasts, posters etc. You can have visual synergy through imagery and fonts Synergy exists to make both products more revenue. We learnt about the importance of audience participation and learnt that by uploading to youtube we were distributing our media globally.