Tuesday 1 October 2013

Homework - Marketing, Exhibiton, Disturbuiton, Production.

Production Involvement:
  • Filming and editing
  • Crew
  • Cast
  • Set/Production
  • Script
  • Idea
  • Food

  1.  Production
  • production is when the film is ready to be recorded and put into action.
  • the set team gather up by the location and crate the background for the cast to practise on
  • the actors begin to rehearse.
  • the director will rehearse the scene with actors through blocking, until its time to start shooting scenes for the film. 
      2.Pre-production
  •  A set team is in charge of managing how the production is going run
  • A story board is created, and visualised
  • Film budget is then set and the production is ready to be organised.
  • A Crew is then hired 

     3. Development -
  • The director would find a stimulus to base their production on, this could include, a true story, a picture, a book or just a simple original idea.
  • After that the director would come together with the production team to write a synopsis
  • A script is then written, containing all essentials such as stage directions, voice overs, sound effects, were images are put in etc. once an overall play write had been written, this is a chance for the cast to learn their lines and the set team to prepare, this could take up to 6 months.
  • After re drafts and editing to script has been taken place, a pitch is performed  to investors, if they agree to the idea, the making of the film can proceed.

    4. post production
- when the production, sound and dialog is edited. music and sound effects are added to the scenes
Distribution:  (getting the film out there) :
  • Film Festivals (make a deal with producers etc.)
  • Duo deal
  • TV deal
Where the movie is made available to watch by an audience.
  • one process - the film makes it to the cinema on standard release, then to legal DVD, then to pay to view and then to the TV screen
  • Simultaneous release is then the film is made to watch on multiple types of media at the same time
  • TV/Video release s when the film has been taken straight from the editing studio and put on disk.
  • Internet release when the film has been put on the web for rental use.
Exchange/Exhibition:
  • How actors maintain money when people watch them online for free.
4. - Preferable cinemas, venue space, facilities?
    - Type of crowds, small or large?
    - Time of day to release a film, day or night?
    - specific day to release, Fridays? promotional orange Wednesdays?
    - How to view the film, 2D, 3D, IMAX ?

Marketing:
  • Advertising - poster, TV, Online etc.
- In cinemas, films are promoted through trailers, posters and standees.
- On the internet, films are promoted through film websites and homepage takeovers.
- In print, films are advertised through news papers, posters and help of merchandising with free give  away's ( fast food chain promotions )
There also film tours, where the whole film crew, including actors and directors would go to special appearances, or talk shows to promote.
Last year, Skyfall took over the scenes when the film was first being released with in the UK, with having TV ads, billboards, bus advertising etc.

 - Train station, catches a public members attention, using iconic words which are used within the film, makes the public feel included.

  - YouTube homepage, as soon as someone signs on to YouTube the film ad, catches their eye and would make them want to see the film more

 - celebrity, having someone famous sing a song for a film draws that celebrities fans t want to watch the film, simply just because of who has featured on it.

 - popular brand of drink.

 - billboards

 - side of a bus
by investing so much money into marketing, promoting and advertising helps create a bigger audience to watch the film as if the public has seen it everywhere, they would want to know whether the film was worth all the time invested in promoting it.

Majority of cinema audiences are between the ages 16 - 24. the film team would have to consider what genre the film would be, how appealing the film would be to those specific people, whether they would be able to branch the film out to people who don't just love the particular genre, but others  be interested as well.
The Film Chain - Development, Financing, Pre sales, Productions, Sales and Licensing, Distribution, Exploitation.

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