In Fear

1) The Budget for the film 

2) The director is Jeremy Lovering 

3) who are the production companies behind the film?

4) What awards has the film won?

5) examples of OOH

In Fear was advertised through social media sites such as Twitter, Facebook etc ..

          

What examples of other online advertising did you find?

The Movie has been distributed through studio canal

Synergy has been through their marketing campaign

The film is being showing at selected theatres across England.

On Thursday 14th November members of the E4 Slackers club where able to have a FREE  exclusive viewing of the movie for students:

LONDON
Greenwich Picturehouse, 6.30pm
The Ritzy, Brixton, 6.30pm - plus Q&A

Stratford Picturehouse, 6.40pm
Clapham Picturehouse, 11.00pm
The Gate, Notting Hill, 10.45pm
Hackney Picturehouse, 9.30pm

ABERDEEN The Belmont, 9.00pm
BATH The Little, 8.45pm
BRIGHTON Duke's at Komedia, 11.15pm
BURY ST EDMUNDS Abbeygate Picturehouse, 8.45pm
CAMBRIDGE Arts Picturehouse, 9.30pm
EDINBURGH The Cameo, 8.45pm
EXETER Picturehouse, 9.30pm
HENLEY-ON-THAMES Regal Picturehouse, 4.15pm
LIVERPOOL Picturehouse at FACT, 8.45pm
NORWICH Cinema City, 9.15pm
OXFORD Phoenix Picturehouse, 8.45pm
SOUTHAMPTON Harbour Lights Picturehouse, 9.00pm
STRATFORD-UPON-AVON Picturehouse, 6.00pm
YORK City Screen, 9.00pm

The production of the film was very basic.It was filmed 

How Important is marketing, synergy, and cross media convergence to the success of Thor 2?

Marketing, Synergy, and cross media convergence is very important to the success of Thor 2. 

Marketing is the the action or business of promoting and selling products or services, including market research and advertising. On average around £30 - £40 million is spent on the marketing of a film. Film studios are businesses so they are motivated by profits. In order to ensure profitable returns most major studio films are supported by large marketing campaigns.

Cross media convergence is when two or more different companies come together to release media content for a film. This includes releasing different content for a film across different platforms. Examples of cross media convergence that Thor 2 has used would be through X-Factor, Comics, Lego's, Playstation. Apple store applications, Podcasts, Soundtracks and Other Marvel films such as Avengers, Iron Man etc..

Synergy is when two or more companies work successfully together, with each company each contributing, so they all make bigger profits. An example of synergy used in Thor 2 was through the cohesive marketing campaign of "Blue Shades", Thunder etc.

Thor 2 Newspaper reviews

Thor 2 Twitter Promotion

Thor 2 - Production, Distribution & Exhibition

Thor 2 - The Dark World is an American superhero film featuring the famous Marvel Comics character Thor. The movie has been produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the second Thor film following 2011's Thor and the eighth instalment in the Marvel Cinematic Universe.

The film has been directed by Alan Taylor and has
been produced by Kevin Feige. 

The film features big stars such as: 
* Chris Hemsworth
* Natalie Portman 
* Tom Hiddleston
* Stellan Skarsgård
* Idris Elba
* Kat Dennings
* Ray Stevenson 
* Tadanobu Asano
* Jaimie Alexander
* Rene Russo
* Anthony Hopkins

Music - Brian Tyler 

Cinematography - Kramer Morgenthau

 Story by - Don Payne & Robert Rodat

Most of the film was shot in England which is why its been publicised more within the UK(October 22nd) before the US(November 8th) and other places such as France(October 30th) Germany and China. Thor - The Dark word premiered first at the Odeon Cinema Leicester Square.

 

The film has been marketed in a variety of different ways across the globe including action figures and posters.

Thor: The Dark World

UK Press Conference

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Movie Trailers

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Behind the scenes - Making Of

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Interviews

Why is Thor 2 an important text to study?

Why is Thor 2 an important text to study?

* It has a massive marketing campaign

* Its a sequel - Why did the industry contive the franchise?

* Comic - X Media convergence                
        - Marvel

* It's a tent pole movie

* Global Audience - Mainly younger males

* X media - Avengers

* CGI, 3D - motion captive            }  Convergent Technologies 
                  - performance captive 
                  - special effects

poster

Presentation

YOUTUBE... OUR SCREAM SWEDE !!

http://www.youtube.com/watch?v=BQnLNEXrgkI&feature=youtu.be

TAISHA AND MEEKA ARE ANGRY.

WHEN YOUR GROUP MEMBERS DONT TURN UP TO CLASS ON TIME, IT EFFECTS THE ON TIME PEOPLE...WHY?

• BECAUSE IT MEANS THAT THE GROUP CANT FILM
• IT PUTS THE GROUP A STEP BEHIND EVERYONE ELSE
• IT MAKES THE ON TIME/ PRESENT GROUP MEMBERS BORED
• AND ANGRY!!!!!

BE ON TIME TO LESSONS, ATTEND ALL LESSONS, LET YOUR GROUP MEMBERS KNOW YOU WONT BE ATTENDING. 

STUPID LIBAN AND ZAKI. 

Story Board - Scream

Equipment Used:

Scream Swede's!

Film Industry - Distribution, Exhibition, Marketing, Production

Film Production 

*Editing 
*Filming 
*Crew 
*Cast
*Set Locations
*Script 
*Idea
*Production
*Food

The Production Process:

The production process is basically the stages that need to be complete in order to make a media product, From the initial idea to the final product. The process can be used in any type of media production including:

* Films

* Videos

* Television 

* Audio Recording

Three main stages of production:

1) Pre-production: Planning, scripting & storyboarding, etc..

2) Production: The actual shooting/recording.

3) Post-production: Everything between production and creating the final master copy.

Other stages include:

• Financing: This happens before pre-production, and involves budget forecasting, finding investors, etc.
• Screenplay: This can be considered a separate stage before pre-production.
• Distribution: After post-production, delivering the content to the audience - film prints,CD,DVD, etc..

Distribution 

Distribution refers to how films get from editing houses to the audience.

Different methods of distribution include:  

*Film festivals - to make a deal with producers

Marketing 

*Online


*Buses

- Pedestrians are able to see new film releases whilst boarding the bus or walking down the street.




*Trains

*Magazines

- Front cover spreads to draw the consumers eye










Exhibition / Exchange 

How do audiences get to see films? 

* Theatrical Launch - Film is released in cinemas. A good opening weekend is crucial for the success of a film.

* Non Theatrical Licence - Aeroplanes, Hotels, Coaches

* Home Entertainment - Films are packed for release on digital media such as DVD, Blu Ray and made for available download.

* Pay/Subscription TV - Pay Per View, Videos on demand, Netflix, Sky, Virgin Media

* Licensed Merchandising - Rights sold to manufacturers of merchandise to use a brand on their products.

Film Industry Discussion:

This morning in class we had a discussion regarding 

This weeks film releases and highlighted these main topics:

* Budgets -

* Too much competition?

Piracy

* Targeting the right Audience

* New Technologies

* Not enough international Film - Too much Hollywood!

* 3D used to capture cinema audiences

10 Random Facts about the film industry

1) In 2012, the UK box office took over £1 billion for 

the 3rd year running.

2) 646 films were released in the UK in 2012.

3) Saturday is the most popular night to go to the 

Cinemas 24.1% of box office.

4) Action is the most popular genres amongst them all

with 34.5%.

5) The top stars of 2012 were Robert Pattinson,

Kristen Stewart and Emily Blunt.

6) Bollywood movies accounted for 1.1% of 

UK Box office in 2012.

7) Top 3D releases of 2012 -

*Marvel Avengers Assemble

*The Hobbit - Unexpected Journey

*Prometheus

*The Amazing Spiderman

*Life of pi

8) 3D Accounts for just under £1 in every £5 spent 

on cinema tickets.

9) BBC iPlayer had 6 million requests in every 

DAY in 2012

10) Project X was the most pirated film of 2012 

according to Bit torrent.

WELCOME POST!

HELLOOOOOOO!!!!!

We are group 36 :)