In Fear

1) The Budget for the film 

2) The director is Jeremy Lovering 

3) who are the production companies behind the film?

4) What awards has the film won?

5) examples of OOH

In Fear was advertised through social media sites such as Twitter, Facebook etc ..

          

What examples of other online advertising did you find?

The Movie has been distributed through studio canal

Synergy has been through their marketing campaign

The film is being showing at selected theatres across England.

On Thursday 14th November members of the E4 Slackers club where able to have a FREE  exclusive viewing of the movie for students:

LONDON
Greenwich Picturehouse, 6.30pm
The Ritzy, Brixton, 6.30pm - plus Q&A

Stratford Picturehouse, 6.40pm
Clapham Picturehouse, 11.00pm
The Gate, Notting Hill, 10.45pm
Hackney Picturehouse, 9.30pm

ABERDEEN The Belmont, 9.00pm
BATH The Little, 8.45pm
BRIGHTON Duke's at Komedia, 11.15pm
BURY ST EDMUNDS Abbeygate Picturehouse, 8.45pm
CAMBRIDGE Arts Picturehouse, 9.30pm
EDINBURGH The Cameo, 8.45pm
EXETER Picturehouse, 9.30pm
HENLEY-ON-THAMES Regal Picturehouse, 4.15pm
LIVERPOOL Picturehouse at FACT, 8.45pm
NORWICH Cinema City, 9.15pm
OXFORD Phoenix Picturehouse, 8.45pm
SOUTHAMPTON Harbour Lights Picturehouse, 9.00pm
STRATFORD-UPON-AVON Picturehouse, 6.00pm
YORK City Screen, 9.00pm

The production of the film was very basic.It was filmed 

IN FEAR

IN FEAR

1) budget for film? - shoe string, low budget, on set out of love

2) Director?

Jeremy Lovering - He didn't give his actors a script. psychological thriller

3) production companies behind the film?

big talk - hot fuzz, shawn of the dead --> solid established UK company 

4) awards won?

5) OOH' advertising? The newspaper.

6) social media advertising?

7) online advertising? cinema websites.

8) distribution in the UK?

(film 4)  studio Canal

9) synergy/ cross media convergence?

Same Visual - the poster .

10) cinemas shown at?

LONDON
Greenwich Picturehouse, 6.30pm
The Ritzy, Brixton, 6.30pm - plus Q&A
Stratford Picturehouse, 6.40pm
Clapham Picturehouse, 11.00pm
The Gate, Notting Hill, 10.45pm
Hackney Picturehouse, 9.30pm

Vue
Cineworld               
Odeon  

The film wasn't shown at all cinemas, at the cinema's it was shown it was shown on the smallest screen in the cinema, once a day. 

First shown at film festivals for: publicity, to make more money, distribution ( sun dance, horror fest, fright fest. )

11) starred in the film?

12) production film? where was it filmed? who was involved? filmed in devon

everything was improvised, the director didn't tell the actors what the film was about, only what he wanted. The film was filmed Chronological - unusual . The fact that the film had no script made big talk want to invest into the film.

13) what camera' were used to shoot the film? link to Thor 2?

Camera's used The canon 7D and the arri alexa.

How Important is marketing, synergy, and cross media convergence to the success of Thor 2?

Marketing, Synergy, and cross media convergence is very important to the success of Thor 2. 

Marketing is the the action or business of promoting and selling products or services, including market research and advertising. On average around £30 - £40 million is spent on the marketing of a film. Film studios are businesses so they are motivated by profits. In order to ensure profitable returns most major studio films are supported by large marketing campaigns.

Cross media convergence is when two or more different companies come together to release media content for a film. This includes releasing different content for a film across different platforms. Examples of cross media convergence that Thor 2 has used would be through X-Factor, Comics, Lego's, Playstation. Apple store applications, Podcasts, Soundtracks and Other Marvel films such as Avengers, Iron Man etc..

Synergy is when two or more companies work successfully together, with each company each contributing, so they all make bigger profits. An example of synergy used in Thor 2 was through the cohesive marketing campaign of "Blue Shades", Thunder etc.

THOR 2

 

 

 

Producer : Marvel studios, kevin feige. `1 Directed: Alan Taylor

Starring: Chris Hemsworth
Natalie Portman
Tom Hiddleston
Anthony Hopkins
Stellan Skarsgård
Idris Elba
Christopher Eccleston
Adewale Akinnuoye-Agbaje
Kat Dennings
Ray Stevenson
Zachary Levi
Tadanobu Asano
Jaimie Alexander
Rene Russo



 Xfactor Contestants went to the London Premiere



RELEASED; 22nd October UK.


Merchandise

 

news paper coverage of Thor

• Thor: The Dark World batters its way to huge worldwide tally

  Marvel's superhero sequel benefits from 'Avengers bounce' to rack up big totals across the international box office
  

  14 comments

• Thor: The Dark World star Tom Hiddleston: 'Thor and Loki love, hate and need each other' - video interview

  Video (4min 28sec), The cast of Thor: The Dark World talk to Ben Child about the Marvel superhero sequel
  7 comments

• Thor's Chris Hemsworth not happy about topless scene

  Superhero star reluctant to take shirt off for sequence designed to reveal character's rippling muscles
  35 comments

• Thor's Natalie Portman: London rivals Hollywood

  Two stars of superhero sequel praise UK capital as leading film location after completing most work at Shepperton
  131 comments

• Chris Hemsworth on Rush, Thor and being a God

  From Summer Bay to Asgard, he's in demand from directors such as Michael Mann and JJ Abrams, but he'll give the best part of the next decade to being Marvel's hammer-throwing superhero
  132 comments

• Should fans' pick Loki get Thor: The Dark World spinoff?

  Ben Child: Even the Star Wars prequels gave us a good Anakin Skywalker. The development of a truly supervillain-centred film would turn Hollywood tradition on its head 36 comments

• Thor: The Dark World to get Disneyland attraction

  Upcoming Disney-Marvel sequel to join Iron Man films in being celebrated by theme park in Anaheim, California
  3 comments

• Thor: The Dark World – hammering home Marvel's world domination

  The manner in which the Disney-owned studio is weaving together characters and narratives over multiple movies is a wonder to behold. And it's not even nearly over 41 comments

• Film-makers, what has London ever done to you?

  Stuart Heritage: Blame the Olympics: there's a rash of movies in which London is being smashed to smithereens, in breathtaking detail
  66 comments

• Thor: The Dark World - watch the trailer - video

  Video (1min 43sec), Watch the trailer for Thor: The Dark World, a Marvel superhero film starring Chris Hemsworth, Natalie Portman and Christopher Eccleston
  13 comments

• Banging and clanging: watch the trailer for Thor: The Dark World

  Thor, Kenneth Branagh's Norse god action-adventure yarn, was a surprisingly popular comic-book blockbuster; now the sequel is on its way, with Chris Hemsworth as the grizzled hammer-wielder. Watch the trailer here
  60 comments

 

 

 

 

 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

 

why is thor2 an important movie to study

 

Why is Thor 2 an important movie to study

- Thor 2 is a sequel carrying on from Thor 1 and linking to the Avengers movie which had a record breaking hit

- tent pole movie

- Massive marketing campaign

- special effects - CGI, Motion capture, performance capture

- Being marvel Thor 2 is expected to attract all audiences especially followers of the comics this cross media convergence

-  The premiere which was on October 22 featured X factor stars this is also cross media convergence as now X factor followers will also know about the new Thor

Thor 2 Newspaper reviews

Thor 2 Twitter Promotion

Thor 2 - Production, Distribution & Exhibition

Thor 2 - The Dark World is an American superhero film featuring the famous Marvel Comics character Thor. The movie has been produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the second Thor film following 2011's Thor and the eighth instalment in the Marvel Cinematic Universe.

The film has been directed by Alan Taylor and has
been produced by Kevin Feige. 

The film features big stars such as: 
* Chris Hemsworth
* Natalie Portman 
* Tom Hiddleston
* Stellan Skarsgård
* Idris Elba
* Kat Dennings
* Ray Stevenson 
* Tadanobu Asano
* Jaimie Alexander
* Rene Russo
* Anthony Hopkins

Music - Brian Tyler 

Cinematography - Kramer Morgenthau

 Story by - Don Payne & Robert Rodat

Most of the film was shot in England which is why its been publicised more within the UK(October 22nd) before the US(November 8th) and other places such as France(October 30th) Germany and China. Thor - The Dark word premiered first at the Odeon Cinema Leicester Square.

 

The film has been marketed in a variety of different ways across the globe including action figures and posters.

Thor: The Dark World

UK Press Conference

------------------------------------

Movie Trailers

----------------------------------------------------------------------

Behind the scenes - Making Of

---------------------------------------------------------------------

Interviews

Why Thor 2 is an important text to study for the exam?

• Massive marketing campaign
• Its a sequel, why was the franchise continued?
• Marvel comics - cross media convergence
• Tentpole film
• Appeals to global audience
• Linked to Marvel Avengers blockbuster
• Special effects - CGI, 3D
• Use of convergent technologies such as; motion capture, performance capture.    

Thor 2 

why is Thor 2 an important text to study for the exam? 

• massive marketing campaign shows the different marketing methods used by the film industry 
  

• The industry continued into a sequel because of the adopted audience from the Avengers movie which was a big hit 
• 
  

Why is Thor 2 an important text to study?

Why is Thor 2 an important text to study?

* It has a massive marketing campaign

* Its a sequel - Why did the industry contive the franchise?

* Comic - X Media convergence                
        - Marvel

* It's a tent pole movie

* Global Audience - Mainly younger males

* X media - Avengers

* CGI, 3D - motion captive            }  Convergent Technologies 
                  - performance captive 
                  - special effects

poster

SUMMARY

We used convergent technologies in production, distribution, marketing and exchange.
We were also introduced to tentpole moves.Tentpole movies are expected to hold up (as is the function of a tentpole) and balance out the financial performance of a movie studio or television network.
We were also prosumers. Not only did we consume information from the internet we also produced our own stuff. It was a two way process. We also learnt about cross media convergence and its similarities with synergy. Cross media convergence is different media that promote each other and usually wont exist without each other. Only media companies are allowed so teaming up with food companies such as mcdonalds wouldn't be cross media. Types of synergy are podcasts, posters etc. You can have visual synergy through imagery and fonts Synergy exists to make both products more revenue. We learnt about the importance of audience participation and learnt that by uploading to youtube we were distributing our media globally.

scream poster